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About the Project About the project Problem: The challenge for Green Sahara was to enter a saturated snack market and establish a distinct brand identity that resonates emotionally with expatriates and multicultural audiences. The brand needed to differentiate itself by leveraging unique cultural flavors to evoke a sense of nostalgia and belonging Outcome: The strategic marketing plan successfully positioned Green Sahara as a culturally rich and emotionally engaging brand. Through targeted marketing campaigns, partnerships with cultural festivals, and social media storytelling that highlighted personal memories associated with specific flavors, Green Sahara effectively connected with its audience. Company Overview Mission Statement: Green Sahara aims to provide unique chip flavors and recipes from various cultures, catering especially to customers seeking a taste of home. Operating Charter: The company focuses on online sales, targeting university students and families globally, offering chips with African spice blends for a unique snacking experience. Objectives and Strategy Primary Objectives: Include offering unique African spice blend chips, ensuring customer satisfaction with quick shipping, and maintaining inventory levels to prevent stockouts. Constraints: Challenges include competition, technological costs for online enhancement, and potential customer complaints about flavor authenticity. Secondary Objectives: Expanding the flavor range, implementing a "notify me" feature for stock updates, enhancing social media presence, and aiming to improve online sales and reduce shipping times. Marketing Strategies Segmentation and Target Audience: Focuses on college students and homesick families/individuals, offering affordable, traditional-flavored snacks. Brand Positioning: Green Sahara positions itself as offering nutritious, flavorful, and affordable snacks that evoke the essence of home for its target audience. Three-Circle Analysis: Differentiates Green Sahara's offerings (unique flavors, online ordering, premium ingredients) from competitors and aligns with consumer desires for variety, convenience, and affordability. Promotional Activities Content Marketing: Shares stories of Green Sahara's flavors and their cultural origins to engage customers. Sales Promotions: Plans for special offers and discounts during significant cultural celebrations. Social Media Promotions and Public Relations: Includes free product giveaways, influencer collaborations, and charity events to boost brand visibility and engagement. Operations and Analytics Summary SEO and Paid Search Recommendations: Outlines strategies for enhancing online visibility and driving website traffic. Marketing Calendar and Breakeven Analysis: Provides a timeline for marketing activities and financial planning for the brand's sustainability. This plan presents a thorough approach to launching Green Sahara as a unique player in the snack industry, leveraging cultural nostalgia and flavor authenticity to capture its target market. The presentation spans market research, strategic planning, operational tactics, and promotional strategies to establish and grow the brand's presence in the competitive landscape. What I worked on Projects Marketing Capstone

Marketing and Public Relations Intern Duties I spearheaded the development of content across various social media platforms, crafting eye-catching graphics and videos that captivated our target audience. Utilizing social media management tools, I meticulously planned and adhered to content calendars, significantly boosting online engagement and audience interaction. In addition, I performed media monitoring tasks, diligently compiling data to create comprehensive client reports. These reports offered valuable insights into the effectiveness of our campaigns, aiding in the strategic adjustment of future marketing efforts. I also took on the responsibility of preparing a range of public relations materials, including press releases, biographies, and pitch letters. These efforts were crucial in shaping public narratives, enhancing the visibility of our brand, and establishing a strong, positive presence in the marketplace. The company was engaged by No Kid Hungry to connect with the Hispanic audience, a responsibility that included overseeing the social media marketing project. This three-week initiative focused on influencer marketing, content creation, and monitoring media outlets to track appearances and support from renowned artists in the Latino community for No Kid Hungry. As the lead on the influencer marketing aspect, my role encompassed compiling an initial report detailing the influencers' promotional activities, followed by an analysis of their posting frequency and audience engagement throughout the campaign. The final report highlighted the campaign's outcomes and successes, demonstrating the impact of our collaborative efforts. Additionally, I had the opportunity to manage social media postings on LinkedIn and Instagram, utilizing the scheduling tool Later. Part of my contribution involved creating a recap video that incorporated footage from influencers and engaging clips of well-known Latino artists, enhancing the visibility and impact of our campaign. Celebrities News on our Celebrities Our celebrities were named in all media around the latino community Influencer content How influencers promoted the event Influencer content report Full final report is confidential Wapa Puerto Rico In my role, I was tasked with creating a translation for WAPA AMERICA Puerto Rico, focusing on an article that was to be distributed across various media outlets. The goal was not to produce a direct translation, but rather to craft a version that would resonate with speakers of both languages while conveying the same core message. The article in question announced WAPA América's exclusive broadcast of the Miss Universe Puerto Rico contest from San Juan. It highlighted the excitement surrounding the event, introduced the contestants, and detailed important aspects of the contest. My translation ensured that the enthusiasm and key information were effectively communicated to a broader audience, maintaining the spirit and integrity of the original message. BillBoard Latino In my role, I was responsible for creating and updating a comprehensive list of media outlets, ensuring the accuracy and currency of contact information. This involved confirming whether previously listed contacts were still up-to-date and systematically organizing this information. Through this task, I had the opportunity to engage with multiple talent agencies representing renowned artists such as Marc Anthony, Ricardo Montaner, Bad Bunny, and many others. This experience not only allowed me to refine my organizational skills but also provided me with a fascinating glimpse into the entertainment industry and its network of professionals. Social Media I managed several social media posts that were directly assigned to me by the Vice President of the company. My responsibility involved editing and formatting these posts to ensure they were suitable for publishing, maintaining the professional image and voice of the company. After refining the content, I utilized the scheduling application Later to arrange for their timely posting. This process ensured that our social media presence was consistent, engaging, and aligned with our strategic communication goals. PLP Experiences Moogi

About Moogi Moogi is a colostrum company dedicated to improving gut health. Our products are derived from grass-fed cows, with a strong commitment to ensuring these animals enjoy a high-quality living environment. We offer a novel approach to colostrum consumption, emphasizing environmental sustainability and the optimal health of our clients. What is Colostrum ? Colostrum is the first form of milk produced by mammals, including humans, immediately following the birth of their offspring. Rich in antibodies, it is designed to help newborns build a strong immune system. My Job Social Media Marketing Intern In my role, I focused on developing a dynamic social media content strategy to amplify brand visibility and engagement. This involved overseeing the content's creation, planning, and research to ensure it aligned with our brand's messaging for a compelling launch. Working closely with the marketing team, we refined our strategy to align with SEO and market trends, maximizing our content's reach and impact. I concentrated on crafting engaging, bilingual content for English and Spanish speakers, aiming to broaden our reach and promote inclusivity. By integrating interactive content formats and leveraging data-driven insights to adapt our strategy, we significantly enhanced our brand's online presence, ensuring a vibrant and interactive community across social media platforms. This streamlined approach allowed us to efficiently boost engagement and strengthen our brand's digital footprint. My Duties Marketing Research The marketing team conducts thorough research on colostrum, focusing on understanding all the terms associated with the product and their significance. This investigation helps us identify which concepts are crucial and where we should concentrate our content creation efforts. By doing so, we aim to effectively engage with our target audience, providing them with valuable information that resonates with their needs and interests. This strategic approach ensures that we not only educate our audience about the benefits and importance of colostrum but also position our brand as a trusted authority in the field. Visual Content (No video) I developed visual content for social media that ranged from informative posts highlighting the various benefits of our products and details about the ingredients, to more engaging and relatable content. This included tips on integrating our products into daily routines or even creative drink recipes that incorporate them. The aim was to not only educate our audience on the value and uniqueness of our offerings but also to showcase the versatility and ease of incorporating them into everyday life, making our brand more accessible and appealing to potential customers. Move things around to discover my designs Video Content I produced video content that zeroes in on lifestyle themes, daily routines, and engaging, viral TikTok videos to capture a wider audience. These clips are succinct, with some moving at a brisk pace, encouraging viewers to rewatch them for full effect. The primary goal is to entertain potential customers, making our brand memorable and engaging through light-hearted and relatable content. This strategy aims not just to inform but also to connect with our audience on a personal level, showing the practical and fun uses of our products in everyday life. SCC Intern Experiences LAMONTH

Professional Leadership Program Rebrand, Connect, Succed From the Professional Leadership Program (PLP) website: "The Professional Leadership Program (PLP) cultivates servant leadership in students at the University of North Texas through weekly workshops & connection with industry mentors. Students develop competency in soft skills like stewardship, communication, teamwork, inclusion, problem-solving, and ethical practice." "Be comfortable by being uncomfortable," a phrase from our PLP executive director, has resonated with me since my early days as a sophomore in the program. Joining PLP as one of the few sophomores, I found unwavering support from Professor Jose and Miss Shannon. They recognized my potential and extended a direct invitation to join their elite group of student directors. This marked the beginning of my transformative journey. As a marketing student director, I embarked on developing a new social media strategy and rebranding initiative, aiming to revolutionize the program's marketing endeavors. Industry Education Timeline 2 Semesters 2023 Team: Tara Koch, President Mia Lee, Recruitment student director Barbara Lamont, Marketing Student Director Laura Rengifo, Social Coordinator Student Director Oscar Martinez, Faciliatpr liason Student Director 2024 Team: Swannand, President Kaysie Lozano, Vice-President Ese Ojo, Recruitment student director Barbara Lamont, Marketing Student Director Laura Rengifo, Social Coordinator Student Director Alehaa Chaudri, Faciliatpr liaison Student Director Key Takeaways Team Leader Been a representation of knowledge and carrer advisor for my students Content Planing Have a set up content for the entire semester will give you an advantage Collaboration Always support your team use your strengths to help others Networking Sometimes is about who you know and how can you show your value Be unconfortable Get confortable by beign unconfortable - Professor Jose Grimaldo My Duties and Results The plan Branding Student success Created a semester-long Marketing Plan, amplifying social media presence by consistently posting 3-4 times weekly, including video reels and posts, with an account reach of over 3,000 and video views past 1,000. Improved social media branding by establishing a uniform color scheme and templates, resulting in a cohesive aesthetic that contributed to a 6% increase in follower count within two months. As a Student Director, I mentor students in leadership and support their academic assignments, focusing on essential skills like time management, resume crafting, and interview prep. I guide them weekly towards success both academically and in future careers, fostering confidence and skill. Social Media Alongside my colleague, Laura Rengifo, we have innovatively reimagined the use of our signature green color to create a unique identity for the Professional Leadership Program (PLP) that stands out without being overwhelming. Together, we developed various templates and posting options designed to showcase the best of PLP. These include student spotlights, meeting recaps, announcements of upcoming events, and our exciting new feature, "PLP TV." In this segment, we personally interview guests, offering an in-depth look into the experiences and insights that enrich our program. Student Directors Spotlights and Promos SDs FALL 2023 SDs SPRING 2024 Student Spotlight JJ Muray UNT men's Basketball Capitain in PLP TV We created PLP TV as an interview mini section of PLP social media to interview guest speakers and students in the program ReBranding PLP Tools / Marketing I used MailChimp for Recruitment creating an interactive newsletter to inform UNT students about PLP requirements, ensuring comprehensive and engaging communication. Canva serves as the central hub for all our content creation and flyer designs, offering an easy and efficient solution for our design strategies. Teams were our primary communication platform in PLP, facilitating document sharing and discussions on upcoming needs. LinkedIn serves as our most professional platform, enabling not just connections with students in a professional manner, but also with mentors and board directors. Instagram is our channel to engage with PLP students and alumni, offering a fun and approachable medium for content creation. Leading a team As a student director, my role encompasses leading a team of students, and guiding them in their leadership pursuits and career development queries. I serve as their mentor, especially in their significant task of creating a case study presentation. It's my responsibility to teach them the proper format and ensure they're on the right path to success. Recrutiment Presentation Networking In the Professional Leadership Program (PLP), we were afforded the chance to network with numerous companies, allowing me to broaden my professional network for future career opportunities. Additionally, I had the privilege of visiting some of these organizations and engaging in brief work tasks, further enhancing my practical experience and industry understanding. Rebranding Proposal and results AMA Experiences SCC Intern

Let's Connect Contact If you would like to connect further down below here is my contact information and a form that you can fill out to send me direct messages. Address 4100 Alpha Rd Dallas, TX 75244 Email Barbaralamonth@gmail.com Phone (214)995-5719 Social Media Contact Us First name Last name Email Write a message Submit Thanks for submitting!

About the Presentation We crafted this presentation for the International Collegiate Conference of the American Marketing Association. Our goal is to enlighten fellow students about our journey to achieving communication success and to share the effective strategies we've discovered along the way. Membership Public Speaking and Pitching: Encourage speaking in marketing or business classes and other organizations to raise awareness about AMA. Utilizing a structured pitch focusing on the "Who, What, Why" can significantly boost membership and public speaking skills. UNT AMA saw a 50% increase in membership by adopting this strategy. Referrals: Highlighting the importance of making current members excited, as referrals from friends have been the most effective method in increasing membership. Tabling Tips: Emphasize seizing every opportunity for tabling around campus to engage directly with potential members, using effective opening phrases and marketing materials like flyers and stickers. Communications INTERNAL General Body Communication: Transition from GroupMe to Flare for better communication, allowing for RSVPs, polls, meeting slides, and special announcements. This shift aims to ensure all members are well-informed and engaged. Executive Board Communication: Utilizes Flare for efficient communication within the board, including SMS texting, group chats, and a centralized Google Calendar. The goal is to maintain open lines of communication among board members. EXTERNAL Alumni Engagement: Establishing a network with university and marketing alumni for career opportunities, highlighted by the return of a former president who offered internships to members. Website and Social Media: Development of a UNT AMA website to educate about the mission and activities of the chapter, achieving over 385 new visitors. Social media efforts focus on developing a personalized brand that increases engagement and supports internal communication and fundraising efforts. Tools/Strategies Digital Tools: The use of Canva, Miro, and Notion for idea communication and brainstorming. Miro, for example, is recommended for goal-setting and brainstorming activities, available for free. Marketing and Branding: Establishing a brand identity that is professional, youthful, and approachable, with a focus on inclusivity and the omnipresence of marketing. Conclusion The presentation encapsulates the chapter's comprehensive approach to leveraging communication strategies for growth, internal cohesion, and external visibility. Through innovative outreach methods, effective use of digital communication tools, and a strong emphasis on branding and alumni relations, the UNT AMA chapter showcases a model for other chapters aiming to enhance their effectiveness and impact. Check out our Presentation Business Capstone Projects

About LAMONT LAMONTH comes from my Last Names LAMONT and Hernandez I founded Lamonth with the initial goal of showcasing my art, which celebrates cultural aspects and the beauty of nature, to a global audience. Little did I know, this endeavor would also become a pivotal learning experience in my marketing and business career. Through Lamonth, I not only had the opportunity to express my artistic vision but also to develop and hone skills crucial for my professional journey in marketing and business. This venture provided me with invaluable insights into brand building, audience engagement, and the integration of artistic passion with commercial strategies, thereby shaping me into a more versatile and insightful professional." THE WORK What is part of my job as LAMONTH owner Marketing The art of content I have developed a personalized content calendar strategy for my store, utilizing Later for post scheduling, Canva for creating visual content, and both CapCut and Canva for video production. My approach is engaging and culturally rich, featuring vibrant and colorful designs that captivate our audience. Additionally, I extend our reach through targeted marketing campaigns on Meta and Etsy, aiming to connect with a broader audience. Event Planing Plan & organize events I am responsible for identifying upcoming events, along with their dates and participation costs, to showcase my store. I prepare by estimating the inventory needed, usually aiming to bring between 30 and 50 jewelry items, which typically see significant sales. Planning also involves organizing the structure of the day, estimating the time required to create certain pieces, determining which materials to bring to the event, and strategizing on how to further promote my brand. Finance Monetary Succes I manage all financial aspects of the store, maintaining a detailed record of the materials in stock and identifying those that need to be purchased. I also keep track of tentative prices for each item, ensuring that I have a clear understanding of the estimated budget and expenses for the month. This process has been streamlined with the help of Etsy, but prior to utilizing Etsy, I was solely responsible for all financial planning and budget allocations. Manual Labor Desining & Creating My mom and I collaborate on creating the jewelry, making it not only a productive endeavor but also a truly enjoyable bonding experience. We handle every aspect ourselves. Additionally, I take the lead in designing new styles and also cater to clients' requests for personalized items, crafting them with care and precision. LAMONTH for a cause I committed to leveraging my company's resources to support Eaglethon, an organization dedicated to raising funds and awareness for Cook Children's Medical Center. Over my two-year involvement with Eaglethon, I have devoted myself to selling items and donating all the proceeds to Cook Children's. My strategy involves saving money for materials or purchasing them in the summer, prior to the start of the school year. This approach allows me to allocate all proceeds directly towards my fundraising goals for Cook Children's. Moogi Experiences AFLAC

American Marketing Association UNT chapter Establishing New Ways of Leadership Roles: President 2023-2024: Executive Vice-Pesident 2023: Industry Timeline Marketing 4 years Vice-President Of Advertising 2020-2022: Executive Team from 2020 to 2024 In 2020, just before the COVID-19 pandemic, I assumed a leadership role in the American Marketing Association. Faced with a team lacking direction and the challenge of transitioning to Zoom meetings, we pioneered new methods to keep members engaged. This period marked the beginning of a constant evolution for the AMA, shaping it into the dynamic organization it is today. By innovating relationship-building and organizational strategies, the American Marketing Association experienced its most significant membership increase and growth within a single school year 2024 Team: Barbara Lamont - President Beatrice Mahiga - Executive Vice President Cody Havlice - VP Operations Constance Padilla Housel - VP Membership Brice Day - VP Finance Laura Rengifo - VP Programming Vrinda Balgam - Director Opportunities Samantha McComas-Baker - Director Sponsorship Key Achievements 90 % Membership Increase from 2023 to 2024 TOP 15 We became a Top 15 chapter outstanding in 6 categories +$1000 Raised for travel and community service purpose for 2024 - 2023 +40 Succesful Planing and organizational meetings 2020-2021 The beginnings of brand identity trought COVID-19 When I assumed Vice President of advertising leadership of the North Texas Chapter of the American Marketing Association, it had roughly 300 social media followers and lacked a coherent brand identity and consistency. The onset of COVID-19 necessitated a complete overhaul of how student activities were conducted. With the first executive board lacking guidance and experience in managing student organizations, we were tasked with developing new strategies from the ground up. 2020-2021 Team: Bita Mottie - President Ally Walters - VP Programming Lauren Lujan - VP Operations Barbara Lamont - VP Advertising Brendon Mans - VP of Finance Strategy We enhanced our organization's campus awareness through targeted social media strategies, fostering team collaboration by delegating tasks to capture a breadth of social media initiatives. To ensure brand consistency and distinctiveness from other chapters, we embraced our school colors as a core element of our chapter's identity. Target Audience All college students with a special interest in the field of marketing. Social media redesign strategy Less Than 400 Followers No Brand consistency Not enough reach with the students Change of the way content worked for students Issues How did i fix it? I established brand consistency by integrating various shades of green, paying homage to UNT's iconic colors, to maintain a modern aesthetic. The COVID-19 pandemic led students to see value in bite-sized educational content, giving rise to initiatives like Marketing Monday, along with other tips and tricks to enlighten students about marketing. Additionally, to boost our platform's growth and visibility, I implemented a consistent posting schedule, sharing content three times a week at strategic times to optimize our social media engagement through algorithmic favorability. Committees I proposed a plan aimed at increasing student involvement within the organization, offering them real-life experiences aligned with their goals and interests. As part of this initiative, the committees were restructured to enhance focus and efficiency: Advertising was placed under my leadership, and the Finance committee was led by Brendon Mans, ensuring that each sector could thrive under specialized guidance. Finance Committee 4 Members end of his term Created our firts fundraising plan "In our first year participating in the International Collegiate Conference (ICC), we took 6 students. By the following year, we significantly increased our representation, taking 29 students for their first time to the ICC." Advertising Committee 15 Members end of its term Successful social media management in multiple platforms Created our firts Sponsorship plan Proposition of new marketign strategies Transition Period 2021-2022 Transition period from COVID-19 to regular school life 2022-2023 After the end of COVID-19, we faced the challenge of relearning how to promote our organization in person, blending digital and traditional marketing strategies. This transition came with its set of hurdles due to the team's inexperience in such a hybrid approach, but we fully embraced the opportunity and maximized our potential. 2021-2022 Team: Ally Walters - President Hannah Moeliono - VP Advancement Cecelia Kalu - VP Membership Camry Rhodes - VP Operations Barbara Lamont - VP Advertising Brendon Mans - VP Finance Strategy To enhance our in-person engagement and spotlight our members on social media, we implemented a set of strategies: Increased Photography: Sharing more photographs of our members to visually document and celebrate their involvement. Member Highlights: Featuring specific members regularly to showcase their achievements, contributions, and stories. Video Content: Creating engaging video content, including interviews, event recaps, and behind-the-scenes glimpses, to provide a dynamic view of our organization's life. Celebrating Cultural Diversity: Highlighting our members' diverse cultures and backgrounds, and acknowledging the rich tapestry of experiences they bring to our community. 2022-2023 Team: Hannah Moeliono - President Emily Rhodes - VP of Advancement Laura Regifo - VP Programming Beatrice Mahiga - VP Membership Payton Young - VP Operations Barbara Lamont - Executive Vice President / VP Advertising Brendon Mans - VP of Finance Achievements 1,000 Followers at the end of the term National AMA Recognise as outstanding in external and internal communications 15 people Succesfull Committee leadeship of 15 people New Great Things What AMAzing things we did for AMA NMGZ National Millenial Genz Community Directly involving the perspectives of the younger demographic through panel discussions, virtual meetings, and brainstorming sessions with leading figures in industry, governance, and within the communities we inhabit and contribute to. Rise Rise Against Hunger Rise Against Hunger is a global nonprofit dedicated to eliminating hunger, organizing food packaging and delivering assistance to individuals in developing nations. ICC international Collegiate conference giving members the oportunitiy to assits to the international conference of AMA where they can network with the other different chapters of AMA this is also so they learn about their carrer and fither their opporuites New Socials More ways to get members involve We created new social opporunities for our members based on collaborations with other studnet organization to improve their networking skills SOLD Student Organization Leadership Development AMA collaborated with the student activities office to create a workshop for student organizations to learn how to better market themself within the university. DLI Diversity Leadership Institute This is a selective institution kind of conference type of selected group of 15 students of diverse background where we learn the importance and the diference ways of diversity within the marketing industry 2023-2024 Supporting leaders goals through presidency Strateggy My primary strategy was to develop a comprehensive plan before the commencement of the school year, achieved through diligent brainstorming activities and the constant delegation of tasks. The cornerstone of this process is the unwavering support from my executive board. I stand by them, fostering and developing their ideas and goals for the organization. Their innovative thoughts and spontaneity elevate our organization to new heights, underscoring the importance of collaborative leadership and shared vision in driving success. My Vision 2023-2024 Team Barbara Lamont - President Beatrice Mahiga - Vice President Cody Havlice - Operations Constance Padilla Housel - Membership Brice Day - Finance Laura Rengifo - Programming Vrinda Balgam - Opportunities Samantha McComas-Baker - Sponsorship My vision for the organization this semester is centered on fostering a safe space and cultivating a strong sense of unity among our members. By achieving this, I aim to elevate the organization's presence on campus to unprecedented levels, while introducing new opportunities and events for our students. The goal is to enrich their academic journey, thereby paving the way for their future career success. For my executive board, my vision is to support them in realizing their leadership ambitions over the semester. I plan to expose them to a variety of opportunities, ensuring they can maximize their potential as leaders. This approach is designed to not only enhance their personal growth but also to strengthen the foundation of our organization by empowering its leaders. Demographics By looking at our demographics we had two goals for the shool year, set our Juniors and seniors for succes and build the community and future in AMA for our sophomores and Freshmens Recruitment and growth Exceded expectations with a 50% membership increase, attributed to strategic visibility at events, effective use of QR codes for information dissemination, and dynamic social media interaction, significantly enhancing student interest and participation. Website Rebranding and Renewing Like other chapters, our website is a testament to our presence and professionalism, and an incredible tool for updating everyone associated with the AMA on the successful milestones we've achieved! After exploring various websites from other organizations, we aimed to infuse our own with a more personal touch, making it accessible, inviting, and enjoyable for everyone. Our primary objective wasn't just to showcase our event successes; more importantly, it was to shine a spotlight on our members and acknowledge their hard work and contributions. Following our website's rebranding, we achieved an impressive milestone: website traffic surged by over 100%, a clear indicator of the positive impact of our efforts to make our digital presence more engaging and reflective of our vibrant community. Executive Hierarchy Planing & Brainstorming Summer planing and brainstorming For our initial planning session to kick off an AMAzing year with AMA, we utilized the app Miro. This platform enabled us to clearly outline our individual goals for the semester and organize all our thoughts into specific categories. This methodical approach ensured that every idea was considered and strategically placed, setting the stage for a productive and goal-oriented semester ahead. Goal setting Ideas for the semester End of the semester check-in and next semester brainstorming To close our first semester, I planned a bonding activity for the executive team to share compliments and gratitude for each other's efforts, fostering stronger connections and celebrating our collective achievements. I aimed for the team to reflect on our semester's achievements and areas for improvement by employing the "Rose, Buds, and Thorns" method, allowing us to identify our successes, potential growth areas, and challenges. In conclusion, I envisioned the executive board brainstorming ideas for the upcoming semester, freely sharing any thoughts they had. After the session, we planned to categorize these ideas to streamline our focus and planning. Marketing Week Goals Strategy Brand Consistency: Ensure uniform branding across all materials for recognition and cohesion. Social Media Engagement: Boost Instagram engagement with daily posts and promotional videos. Guerrilla Marketing Impact: Utilize unique guerrilla tactics to spark curiosity and increase AMA visibility. Unified Branding: Implemented a cohesive visual theme in all marketing materials, enhancing brand identity and recognition. Social Media Campaign: Increased Instagram presence with daily engaging posts and four promotional videos, highlighting Marketing Week's key events and opportunities. Guerrilla Marketing Tactics: Placed a large duck in a strategic location and distributed small figurines to attract attention and promote AMA event Guerrilla Marketing Outcomes Brand Consistency: Ensure uniform branding across all materials for recognition and cohesion. Social Media Engagement: Boost Instagram engagement with daily posts and promotional videos. Guerrilla Marketing Impact: Utilize unique guerrilla tactics to spark curiosity and increase AMA visibility. Lessons Learned Advanced Preparation: Essential to finalize event details well in advance to avoid last-minute rushes and stress. Check out our Report and Interactive Flyer for the marketign week Cody Havlice Design Executive Board Success "The 2024 Executive Board stands as my crowning achievement. I'm immensely proud of their growth and accomplishments in such a brief span. Eagerly, I look forward to witnessing the incredible things these remarkable leaders will accomplish in the future. My heartfelt thanks to each of you for transforming my final year with AMA into an unforgettable journey." - Barbara Lamont My Takeaways 01. Always Plan ahead! think of all posible scenarios for events and have a plan 02. Create a colaborative enviroment within your team 03. Always trust and support eachother to keep a great team enviroment 04. Seek out for opportunities everywhere you can and never give up 05. Find what is it that you are missing by asking your audience Check The Chapter Plan and Annual Report I created for the AMA Experiences PLP

ABOUT THE PROJECT The Tesla Project presented by Excel Consulting focuses on strategizing for Tesla's growth and addressing potential challenges over the next five years. Problem: Tesla, while a leader in the electric vehicle industry, faces increasing competition and market pressures that could affect its growth and innovation pace. Excel Consulting needed to identify these challenges and develop strategic solutions to keep Tesla at the forefront of technological advancement and market expansion Outcome : The collaboration led to the development of a comprehensive growth strategy that included diversifying Tesla’s product line, optimizing supply chain operations, and enhancing customer engagement through digital transformation. These initiatives would help Tesla strengthen its market position and prepared the company to effectively manage future challenges, thereby ensuring long-term sustainability and profitability. COMPANY OVERVIEW Mission Transition from accelerating the world’s move to sustainable energy to providing eco-luxurious alternative transportation for everyone invested in the future. Vision Aim to construct and deliver 20 million vehicles per year by 2030 by making products more accessible and affordable. TASKS & TOUCHPOINTS Mission and Vision Statement Updates: Reframing Tesla's core objectives to emphasize broader accessibility and ambition. SWOT Analysis: In-depth analysis identifying internal strengths and weaknesses, along with external opportunities and threats. Strategic Action Plans: Detailed plans for both the near-term and long-term to address identified challenges and capitalize on opportunities. Financial Forecast: A five-year financial outlook highlighting revenue growth, cost management, and investment in research and development. STRATEGIC ACTION PLANS Near-Term Actions: Including increasing charging station availability through partnerships, improving communication and transparency, and diversifying into off-road vehicles with Tesla technology. Long-Term Actions: Developing a national charging grid, investing in new battery technology (solid state), and manufacturing Tesla-branded utility vehicles for rural families. CHECK OUT OUR PROJECT Click to view Marketing Capstone Projects ICC 2023

ABOUT THE PROJECT The "SmartFit Capston Project" outlines a strategic marketing plan for SmartFit, a fictional fitness and wellness app designed to cater to individuals seeking a healthier, more active lifestyle through personalized workouts, smart tracking, nutrition guidance, and coaching. Below is a summary of the project, focusing on the touchpoints I worked on, which include social media content, branding, content calendar, and the app design. Mission and Vision Aim to empower individuals towards healthier lifestyle practices and maintain the leading position in personalized fitness and wellness apps by 2028. BRANDING Typography Color Scheme Martel Martel Bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Poppins Poppins Bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() #125B50 #64A281 #B6D8C7 #EFF6F2 #E8E8E8 THE APP SOCIAL MEDIA MARKETING Goals: Increase brand awareness, engage the community, educate users on app benefits, and interact with users through challenges endorsed by fitness personalities. Strategy: Use TikTok and Instagram to post challenges, collaborations with influencers, informative tips, and user testimonials. Hashtags like #SmartFitweekChallenge and #SmartHealthy are used to track engagement. TIKTOK/REEL App trainers and influencers would take place challenges in video form to reach goals together. Final Project And Presentation Strategic Brand Management Projects Business Capstone

2022-2023 As an insurance agent, I specialize in forging strong connections with prospective clients by engaging in personalized discussions tailored to each company's unique needs. My strategic approach includes detailed one-on-one meetings to thoroughly understand both company and employee requirements. This deep insight allows me to meticulously recommend insurance plans that are precisely tailored to meet those specific needs. Following our initial consultations, I lead personalized enrollment sessions for employees, offering expert guidance to help them select the best possible plans and fully maximize their medical coverage benefits. Work Brief Explanation Insurance Agent of the state of texas My Work Experience and more Recognition I was recognized for exceptional sales performance, receiving the Fast Start Certificate, Super FastStart Certificate, and the prestigious Fireball Plaque. These awards reflect my dedication to achieving and exceeding sales targets, showcasing my ability to drive business growth and secure customer satisfaction through strategic planning and execution. Consultations I led in-depth consultations with clients, achieving a 95% success rate in aligning client needs with the optimal insurance coverage. This approach not only enhanced customer satisfaction but also improved policy retention rates, showcasing my ability to understand and meet client requirements effectively. Obtaining clients My daily prospecting strategy involves reaching out to 20 potential clients and making 20 follow-up calls, significantly increasing both appointment bookings and enrollment conversion rates. This systematic approach ensures consistent engagement with prospects, enhancing our opportunity to build relationships and convert leads into successful enrollments. Plans Strategy I employed a proactive approach through on-site visits to companies and cold calling, presenting the best plan opportunities for their employees. This strategy was instrumental in directly engaging with businesses, allowing me to tailor insurance solutions that cater to the specific needs of their workforce." LAMONTH Experiences

Certifications and Awards Learning is a passion of mine as a leader. Below, you'll find a showcase of my certifications and awards. Stay tuned for many exciting updates to come!