Marketing and Public Relations Intern Duties
I spearheaded the development of content across various social media platforms, crafting eye-catching graphics and videos that captivated our target audience. Utilizing social media management tools, I meticulously planned and adhered to content calendars, significantly boosting online engagement and audience interaction.
In addition, I performed media monitoring tasks, diligently compiling data to create comprehensive client reports. These reports offered valuable insights into the effectiveness of our campaigns, aiding in the strategic adjustment of future marketing efforts.
I also took on the responsibility of preparing a range of public relations materials, including press releases, biographies, and pitch letters. These efforts were crucial in shaping public narratives, enhancing the visibility of our brand, and establishing a strong, positive presence in the marketplace.
The company was engaged by No Kid Hungry to connect with the Hispanic audience, a responsibility that included overseeing the social media marketing project. This three-week initiative focused on influencer marketing, content creation, and monitoring media outlets to track appearances and support from renowned artists in the Latino community for No Kid Hungry.
As the lead on the influencer marketing aspect, my role encompassed compiling an initial report detailing the influencers' promotional activities, followed by an analysis of their posting frequency and audience engagement throughout the campaign.
The final report highlighted the campaign's outcomes and successes, demonstrating the impact of our collaborative efforts.
Additionally, I had the opportunity to manage social media postings on LinkedIn and Instagram, utilizing the scheduling tool Later. Part of my contribution involved creating a recap video that incorporated footage from influencers and engaging clips of well-known Latino artists, enhancing the visibility and impact of our campaign.
Celebrities
News on our Celebrities
Our celebrities were named in all media around the latino community
Influencer content
How influencers promoted the event
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Influencer content report
Full final report is confidential
Wapa Puerto Rico
In my role, I was tasked with creating a translation for WAPA AMERICA Puerto Rico, focusing on an article that was to be distributed across various media outlets. The goal was not to produce a direct translation, but rather to craft a version that would resonate with speakers of both languages while conveying the same core message.
The article in question announced WAPA América's exclusive broadcast of the Miss Universe Puerto Rico contest from San Juan. It highlighted the excitement surrounding the event, introduced the contestants, and detailed important aspects of the contest. My translation ensured that the enthusiasm and key information were effectively communicated to a broader audience, maintaining the spirit and integrity of the original message.
BillBoard Latino
In my role, I was responsible for creating and updating a comprehensive list of media outlets, ensuring the accuracy and currency of contact information. This involved confirming whether previously listed contacts were still up-to-date and systematically organizing this information. Through this task, I had the opportunity to engage with multiple talent agencies representing renowned artists such as Marc Anthony, Ricardo Montaner, Bad Bunny, and many others. This experience not only allowed me to refine my organizational skills but also provided me with a fascinating glimpse into the entertainment industry and its network of professionals.
Social Media
I managed several social media posts that were directly assigned to me by the Vice President of the company. My responsibility involved editing and formatting these posts to ensure they were suitable for publishing, maintaining the professional image and voice of the company. After refining the content, I utilized the scheduling application Later to arrange for their timely posting. This process ensured that our social media presence was consistent, engaging, and aligned with our strategic communication goals.
