Professional Leadership Program
Rebrand, Connect, Succed
From the Professional Leadership Program (PLP) website: "The Professional Leadership Program (PLP) cultivates servant leadership in students at the University of North Texas through weekly workshops & connection with industry mentors. Students develop competency in soft skills like stewardship, communication, teamwork, inclusion, problem-solving, and ethical practice."
"Be comfortable by being uncomfortable," a phrase from our PLP executive director, has resonated with me since my early days as a sophomore in the program. Joining PLP as one of the few sophomores, I found unwavering support from Professor Jose and Miss Shannon. They recognized my potential and extended a direct invitation to join their elite group of student directors. This marked the beginning of my transformative journey. As a marketing student director, I embarked on developing a new social media strategy and rebranding initiative, aiming to revolutionize the program's marketing endeavors.
Industry
Education
Timeline
2 Semesters
2023 Team:
Tara Koch, President
Mia Lee, Recruitment student director
Barbara Lamont, Marketing Student Director
Laura Rengifo, Social Coordinator Student Director
Oscar Martinez, Faciliatpr liason Student Director
2024 Team:
Swannand, President
Kaysie Lozano, Vice-President
Ese Ojo, Recruitment student director
Barbara Lamont, Marketing Student Director
Laura Rengifo, Social Coordinator Student Director
Alehaa Chaudri, Faciliatpr liaison Student Director
Key Takeaways
Team Leader
Been a representation of knowledge and carrer advisor for my students
Content Planing
Have a set up content for the entire semester will give you an advantage
Collaboration
Always support your team use your strengths to help others
Networking
Sometimes is about who you know and how can you show your value
Be unconfortable
Get confortable by beign unconfortable - Professor Jose Grimaldo
My Duties and Results
The plan
Branding
Student success
Created a semester-long Marketing Plan, amplifying social media presence by consistently posting 3-4 times weekly,
including video reels and posts, with an account reach of over 3,000 and video views past 1,000.
Improved social media branding by establishing a uniform color scheme and templates, resulting in a cohesive aesthetic
that contributed to a 6% increase in follower count within two months.
As a Student Director, I mentor students in leadership and support their academic assignments, focusing on essential skills like time management, resume crafting, and interview prep. I guide them weekly towards success both academically and in future careers, fostering confidence and skill.
Social Media
Alongside my colleague, Laura Rengifo, we have innovatively reimagined the use of our signature green color to create a unique identity for the Professional Leadership Program (PLP) that stands out without being overwhelming. Together, we developed various templates and posting options designed to showcase the best of PLP. These include student spotlights, meeting recaps, announcements of upcoming events, and our exciting new feature, "PLP TV." In this segment, we personally interview guests, offering an in-depth look into the experiences and insights that enrich our program.
Student Directors Spotlights and Promos
SDs FALL 2023
SDs SPRING 2024
Student Spotlight
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JJ Muray UNT men's Basketball Capitain in PLP TV
We created PLP TV as an interview mini section of PLP social media to interview guest speakers and students in the program
ReBranding PLP
Tools / Marketing
I used MailChimp for Recruitment creating an interactive newsletter to inform UNT students about PLP requirements, ensuring comprehensive and engaging communication.
Canva serves as the central hub for all our content creation and flyer designs, offering an easy and efficient solution for our design strategies.
Teams were our primary communication platform in PLP, facilitating document sharing and discussions on upcoming needs.
LinkedIn serves as our most professional platform, enabling not just connections with students in a professional manner, but also with mentors and board directors.
Instagram is our channel to engage with PLP students and alumni, offering a fun and approachable medium for content creation.
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Leading a team
As a student director, my role encompasses leading a team of students, and guiding them in their leadership pursuits and career development queries. I serve as their mentor, especially in their significant task of creating a case study presentation. It's my responsibility to teach them the proper format and ensure they're on the right path to success.
Recrutiment Presentation
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Networking
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In the Professional Leadership Program (PLP), we were afforded the chance to network with numerous companies, allowing me to broaden my professional network for future career opportunities. Additionally, I had the privilege of visiting some of these organizations and engaging in brief work tasks, further enhancing my practical experience and industry understanding.
Rebranding Proposal and results
