About Moogi
Moogi is a colostrum company dedicated to improving gut health. Our products are derived from grass-fed cows, with a strong commitment to ensuring these animals enjoy a high-quality living environment. We offer a novel approach to colostrum consumption, emphasizing environmental sustainability and the optimal health of our clients.
What is Colostrum ?
Colostrum is the first form of milk produced by mammals, including humans, immediately following the birth of their offspring. Rich in antibodies, it is designed to help newborns build a strong immune system.
My Job
Social Media Marketing Intern
In my role, I focused on developing a dynamic social media content strategy to amplify brand visibility and engagement. This involved overseeing the content's creation, planning, and research to ensure it aligned with our brand's messaging for a compelling launch. Working closely with the marketing team, we refined our strategy to align with SEO and market trends, maximizing our content's reach and impact.
I concentrated on crafting engaging, bilingual content for English and Spanish speakers, aiming to broaden our reach and promote inclusivity. By integrating interactive content formats and leveraging data-driven insights to adapt our strategy, we significantly enhanced our brand's online presence, ensuring a vibrant and interactive community across social media platforms. This streamlined approach allowed us to efficiently boost engagement and strengthen our brand's digital footprint.
My Duties
Marketing Research
The marketing team conducts thorough research on colostrum, focusing on understanding all the terms associated with the product and their significance. This investigation helps us identify which concepts are crucial and where we should concentrate our content creation efforts. By doing so, we aim to effectively engage with our target audience, providing them with valuable information that resonates with their needs and interests. This strategic approach ensures that we not only educate our audience about the benefits and importance of colostrum but also position our brand as a trusted authority in the field.
Visual Content (No video)
I developed visual content for social media that ranged from informative posts highlighting the various benefits of our products and details about the ingredients, to more engaging and relatable content. This included tips on integrating our products into daily routines or even creative drink recipes that incorporate them. The aim was to not only educate our audience on the value and uniqueness of our offerings but also to showcase the versatility and ease of incorporating them into everyday life, making our brand more accessible and appealing to potential customers.
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Move things around to discover my designs
Video Content
I produced video content that zeroes in on lifestyle themes, daily routines, and engaging, viral TikTok videos to capture a wider audience. These clips are succinct, with some moving at a brisk pace, encouraging viewers to rewatch them for full effect. The primary goal is to entertain potential customers, making our brand memorable and engaging through light-hearted and relatable content. This strategy aims not just to inform but also to connect with our audience on a personal level, showing the practical and fun uses of our products in everyday life.
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