About LAMONT
LAMONTH comes from my Last Names LAMONT and Hernandez
I founded Lamonth with the initial goal of showcasing my art, which celebrates cultural aspects and the beauty of nature, to a global audience.
Little did I know, this endeavor would also become a pivotal learning experience in my marketing and business career.
Through Lamonth, I not only had the opportunity to express my artistic vision but also to develop and hone skills crucial for my professional journey in marketing and business. This venture provided me with invaluable insights into brand building, audience engagement, and the integration of artistic passion with commercial strategies, thereby shaping me into a more versatile and insightful professional."
THE WORK
What is part of my job as LAMONTH owner
Marketing
The art of content
I have developed a personalized content calendar strategy for my store, utilizing Later for post scheduling, Canva for creating visual content, and both CapCut and Canva for video production. My approach is engaging and culturally rich, featuring vibrant and colorful designs that captivate our audience. Additionally, I extend our reach through targeted marketing campaigns on Meta and Etsy, aiming to connect with a broader audience.
Event Planing
Plan & organize events
I am responsible for identifying upcoming events, along with their dates and participation costs, to showcase my store. I prepare by estimating the inventory needed, usually aiming to bring between 30 and 50 jewelry items, which typically see significant sales. Planning also involves organizing the structure of the day, estimating the time required to create certain pieces, determining which materials to bring to the event, and strategizing on how to further promote my brand.
Finance
Monetary Succes
I manage all financial aspects of the store, maintaining a detailed record of the materials in stock and identifying those that need to be purchased. I also keep track of tentative prices for each item, ensuring that I have a clear understanding of the estimated budget and expenses for the month. This process has been streamlined with the help of Etsy, but prior to utilizing Etsy, I was solely responsible for all financial planning and budget allocations.
Manual Labor
Desining & Creating
My mom and I collaborate on creating the jewelry, making it not only a productive endeavor but also a truly enjoyable bonding experience. We handle every aspect ourselves. Additionally, I take the lead in designing new styles and also cater to clients' requests for personalized items, crafting them with care and precision.
LAMONTH for a cause
I committed to leveraging my company's resources to support Eaglethon, an organization dedicated to raising funds and awareness for Cook Children's Medical Center. Over my two-year involvement with Eaglethon, I have devoted myself to selling items and donating all the proceeds to Cook Children's. My strategy involves saving money for materials or purchasing them in the summer, prior to the start of the school year. This approach allows me to allocate all proceeds directly towards my fundraising goals for Cook Children's.
