About the Presentation
We crafted this presentation for the International Collegiate Conference of the American Marketing Association. Our goal is to enlighten fellow students about our journey to achieving communication success and to share the effective strategies we've discovered along the way.
Membership
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Public Speaking and Pitching: Encourage speaking in marketing or business classes and other organizations to raise awareness about AMA. Utilizing a structured pitch focusing on the "Who, What, Why" can significantly boost membership and public speaking skills. UNT AMA saw a 50% increase in membership by adopting this strategy.
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Referrals: Highlighting the importance of making current members excited, as referrals from friends have been the most effective method in increasing membership.
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Tabling Tips: Emphasize seizing every opportunity for tabling around campus to engage directly with potential members, using effective opening phrases and marketing materials like flyers and stickers.
Communications
INTERNAL
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General Body Communication: Transition from GroupMe to Flare for better communication, allowing for RSVPs, polls, meeting slides, and special announcements. This shift aims to ensure all members are well-informed and engaged.
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Executive Board Communication: Utilizes Flare for efficient communication within the board, including SMS texting, group chats, and a centralized Google Calendar. The goal is to maintain open lines of communication among board members.
EXTERNAL
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Alumni Engagement: Establishing a network with university and marketing alumni for career opportunities, highlighted by the return of a former president who offered internships to members.
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Website and Social Media: Development of a UNT AMA website to educate about the mission and activities of the chapter, achieving over 385 new visitors. Social media efforts focus on developing a personalized brand that increases engagement and supports internal communication and fundraising efforts.
Tools/Strategies
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Digital Tools: The use of Canva, Miro, and Notion for idea communication and brainstorming. Miro, for example, is recommended for goal-setting and brainstorming activities, available for free.
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Marketing and Branding: Establishing a brand identity that is professional, youthful, and approachable, with a focus on inclusivity and the omnipresence of marketing.
Conclusion
The presentation encapsulates the chapter's comprehensive approach to leveraging communication strategies for growth, internal cohesion, and external visibility. Through innovative outreach methods, effective use of digital communication tools, and a strong emphasis on branding and alumni relations, the UNT AMA chapter showcases a model for other chapters aiming to enhance their effectiveness and impact.
Check out our Presentation
