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ABOUT THE PROJECT
The "SmartFit Capston Project" outlines a strategic marketing plan for SmartFit, a fictional fitness and wellness app designed to cater to individuals seeking a healthier, more active lifestyle through personalized workouts, smart tracking, nutrition guidance, and coaching. Below is a summary of the project, focusing on the touchpoints I worked on, which include social media content, branding, content calendar, and the app design.
Mission and Vision
Aim to empower individuals towards healthier lifestyle practices and maintain the leading position in personalized fitness and wellness apps by 2028.
BRANDING
Typography
Color Scheme
Martel
Martel Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Poppins
Poppins Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
#125B50
#64A281
#B6D8C7
#EFF6F2
#E8E8E8
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THE APP
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SOCIAL MEDIA MARKETING
Goals: Increase brand awareness, engage the community, educate users on app benefits, and interact with users through challenges endorsed by fitness personalities.
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Strategy: Use TikTok and Instagram to post challenges, collaborations with influencers, informative tips, and user testimonials. Hashtags like #SmartFitweekChallenge and #SmartHealthy are used to track engagement.
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TIKTOK/REEL
App trainers and influencers would take place challenges in video form to reach goals together.
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Final Project And Presentation
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