ABOUT THE PROJECT
The Tesla Project presented by Excel Consulting focuses on strategizing for Tesla's growth and addressing potential challenges over the next five years.
Problem: Tesla, while a leader in the electric vehicle industry, faces increasing competition and market pressures that could affect its growth and innovation pace. Excel Consulting needed to identify these challenges and develop strategic solutions to keep Tesla at the forefront of technological advancement and market expansion
Outcome: The collaboration led to the development of a comprehensive growth strategy that included diversifying Tesla’s product line, optimizing supply chain operations, and enhancing customer engagement through digital transformation. These initiatives would help Tesla strengthen its market position and prepared the company to effectively manage future challenges, thereby ensuring long-term sustainability and profitability.
COMPANY OVERVIEW
Mission
Transition from accelerating the world’s move to sustainable energy to providing eco-luxurious alternative transportation for everyone invested in the future.
Vision
Aim to construct and deliver 20 million vehicles per year by 2030 by making products more accessible and affordable.
TASKS & TOUCHPOINTS
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Mission and Vision Statement Updates: Reframing Tesla's core objectives to emphasize broader accessibility and ambition.
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SWOT Analysis: In-depth analysis identifying internal strengths and weaknesses, along with external opportunities and threats.
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Strategic Action Plans: Detailed plans for both the near-term and long-term to address identified challenges and capitalize on opportunities.
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Financial Forecast: A five-year financial outlook highlighting revenue growth, cost management, and investment in research and development.
STRATEGIC ACTION PLANS
Near-Term Actions:
Including increasing charging station availability through partnerships, improving communication and transparency, and diversifying into off-road vehicles with Tesla technology.​
Long-Term Actions:
Developing a national charging grid, investing in new battery technology (solid state), and manufacturing Tesla-branded utility vehicles for rural families.
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