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American Marketing Association UNT chapter

Establishing New Ways of Leadership

Roles:

President 2023-2024:

Executive Vice-Pesident 2023:

Industry

Timeline

Marketing

4 years

Vice-President Of Advertising 2020-2022:

Executive Team from 2020 to 2024

In 2020, just before the COVID-19 pandemic, I assumed a leadership role in the American Marketing Association. Faced with a team lacking direction and the challenge of transitioning to Zoom meetings, we pioneered new methods to keep members engaged. This period marked the beginning of a constant evolution for the AMA, shaping it into the dynamic organization it is today.

By innovating relationship-building and organizational strategies, the American Marketing Association experienced its most significant membership increase and growth within a single school year

2024 Team:

Barbara Lamont - President

Beatrice Mahiga - Executive Vice President

Cody Havlice - VP Operations

Constance Padilla Housel - VP Membership

Brice Day - VP Finance

Laura Rengifo - VP Programming

Vrinda Balgam - Director Opportunities

Samantha McComas-Baker - Director Sponsorship

Key Achievements

90 %

Membership Increase from 2023 to 2024

TOP 15

We became a Top 15 chapter outstanding in 6 categories

+$1000

Raised for travel and community service purpose for 2024 - 2023

+40

Succesful Planing and organizational meetings

2020-2021

The beginnings of brand identity trought COVID-19

When I assumed Vice President of advertising leadership of the North Texas Chapter of the American Marketing Association, it had roughly 300 social media followers and lacked a coherent brand identity and consistency. The onset of COVID-19 necessitated a complete overhaul of how student activities were conducted. With the first executive board lacking guidance and experience in managing student organizations, we were tasked with developing new strategies from the ground up.

2020-2021 Team:

Bita Mottie - President

Ally Walters - VP Programming

Lauren Lujan - VP Operations

Barbara Lamont - VP Advertising

Brendon Mans - VP of Finance

Strategy

We enhanced our organization's campus awareness through targeted social media strategies, fostering team collaboration by delegating tasks to capture a breadth of social media initiatives. To ensure brand consistency and distinctiveness from other chapters, we embraced our school colors as a core element of our chapter's identity.

Target Audience

All college students with a special interest in the field of marketing.

Social media redesign strategy

Less Than 400 Followers
No Brand consistency
Not enough reach with the students
Change of the way content worked for students

Issues

How did i fix it?

I established brand consistency by integrating various shades of green, paying homage to UNT's iconic colors, to maintain a modern aesthetic.

The COVID-19 pandemic led students to see value in bite-sized educational content, giving rise to initiatives like Marketing Monday, along with other tips and tricks to enlighten students about marketing.

Additionally, to boost our platform's growth and visibility, I implemented a consistent posting schedule, sharing content three times a week at strategic times to optimize our social media engagement through algorithmic favorability.

Committees

I proposed a plan aimed at increasing student involvement within the organization, offering them real-life experiences aligned with their goals and interests. As part of this initiative, the committees were restructured to enhance focus and efficiency: Advertising was placed under my leadership, and the Finance committee was led by Brendon Mans, ensuring that each sector could thrive under specialized guidance.

Finance Committee

4 Members end of his term

Created our firts fundraising plan

"In our first year participating in the International Collegiate Conference (ICC), we took 6 students. By the following year, we significantly increased our representation, taking 29 students for their first time to the ICC."

Advertising Committee

15 Members end of its term

Successful social media management in multiple platforms

Created our firts Sponsorship plan

Proposition of new marketign strategies

Transition Period

2021-2022

Transition period from COVID-19 to regular school life

2022-2023

After the end of COVID-19, we faced the challenge of relearning how to promote our organization in person, blending digital and traditional marketing strategies. This transition came with its set of hurdles due to the team's inexperience in such a hybrid approach, but we fully embraced the opportunity and maximized our potential.

2021-2022 Team:

Ally Walters - President

Hannah Moeliono - VP Advancement

Cecelia Kalu - VP Membership

Camry Rhodes - VP Operations

Barbara Lamont - VP Advertising

Brendon Mans - VP Finance

Strategy

To enhance our in-person engagement and spotlight our members on social media, we implemented a set of strategies:

Increased Photography: Sharing more photographs of our members to visually document and celebrate their involvement.
Member Highlights: Featuring specific members regularly to showcase their achievements, contributions, and stories.
Video Content: Creating engaging video content, including interviews, event recaps, and behind-the-scenes glimpses, to provide a dynamic view of our organization's life.
Celebrating Cultural Diversity: Highlighting our members' diverse cultures and backgrounds, and acknowledging the rich tapestry of experiences they bring to our community.

2022-2023 Team:

Hannah Moeliono - President

Emily Rhodes - VP of Advancement

Laura Regifo - VP Programming

Beatrice Mahiga - VP Membership

Payton Young - VP Operations

Barbara Lamont - Executive Vice President / VP Advertising

Brendon Mans - VP of Finance

Achievements

1,000

Followers at the end of the term

National AMA

Recognise as outstanding in external and internal communications

15 people

Succesfull Committee leadeship of 15 people

New Great Things

What AMAzing things we did for AMA

NMGZ

National Millenial Genz Community

Directly involving the perspectives of the younger demographic through panel discussions, virtual meetings, and brainstorming sessions with leading figures in industry, governance, and within the communities we inhabit and contribute to.

Rise

Rise Against Hunger

Rise Against Hunger is a global nonprofit dedicated to eliminating hunger, organizing food packaging and delivering assistance to individuals in developing nations.

ICC

international Collegiate conference

giving members the oportunitiy to assits to the international conference of AMA where they can network with the other different chapters of AMA this is also so they learn about their carrer and fither their opporuites

New Socials

More ways to get members involve

We created new social opporunities for our members based on collaborations with other studnet organization to improve their networking skills

SOLD

Student Organization Leadership Development

AMA collaborated with the student activities office to create a workshop for student organizations to learn how to better market themself within the university.

DLI

Diversity Leadership Institute

This is a selective institution kind of conference type of selected group of 15 students of diverse background where we learn the importance and the diference ways of diversity within the marketing industry

2023-2024

Supporting leaders goals through presidency

Strateggy

My primary strategy was to develop a comprehensive plan before the commencement of the school year, achieved through diligent brainstorming activities and the constant delegation of tasks.

The cornerstone of this process is the unwavering support from my executive board. I stand by them, fostering and developing their ideas and goals for the organization. Their innovative thoughts and spontaneity elevate our organization to new heights, underscoring the importance of collaborative leadership and shared vision in driving success.

My Vision

2023-2024 Team

Barbara Lamont - President

Beatrice Mahiga - Vice President

Cody Havlice - Operations

Constance Padilla Housel - Membership

Brice Day - Finance

Laura Rengifo - Programming

Vrinda Balgam - Opportunities

Samantha McComas-Baker - Sponsorship

My vision for the organization this semester is centered on fostering a safe space and cultivating a strong sense of unity among our members. By achieving this, I aim to elevate the organization's presence on campus to unprecedented levels, while introducing new opportunities and events for our students. The goal is to enrich their academic journey, thereby paving the way for their future career success.

For my executive board, my vision is to support them in realizing their leadership ambitions over the semester. I plan to expose them to a variety of opportunities, ensuring they can maximize their potential as leaders. This approach is designed to not only enhance their personal growth but also to strengthen the foundation of our organization by empowering its leaders.

Demographics

By looking at our demographics we had two goals for the shool year, set our Juniors and seniors for succes and build the community and future in AMA for our sophomores and Freshmens

Recruitment and growth

Exceded expectations with a 50% membership
increase, attributed to strategic visibility at events, effective
use of QR codes for information dissemination, and
dynamic social media interaction, significantly enhancing
student interest and participation.

Website Rebranding and Renewing

Like other chapters, our website is a testament to our presence and professionalism, and an incredible tool for updating everyone associated with the AMA on the successful milestones we've achieved!

After exploring various websites from other organizations, we aimed to infuse our own with a more personal touch, making it accessible, inviting, and enjoyable for everyone.

Our primary objective wasn't just to showcase our event successes; more importantly, it was to shine a spotlight on our members and acknowledge their hard work and contributions.

Following our website's rebranding, we achieved an impressive milestone: website traffic surged by over 100%, a clear indicator of the positive impact of our efforts to make our digital presence more engaging and reflective of our vibrant community.

Executive Hierarchy

Planing & Brainstorming

Summer planing and brainstorming

For our initial planning session to kick off an AMAzing year with AMA, we utilized the app Miro. This platform enabled us to clearly outline our individual goals for the semester and organize all our thoughts into specific categories. This methodical approach ensured that every idea was considered and strategically placed, setting the stage for a productive and goal-oriented semester ahead.

Screenshot 2024-02-05 at 12.42.34 AM.png

Goal setting

Ideas for the semester

End of the semester check-in and next semester brainstorming

To close our first semester, I planned a bonding activity for the executive team to share compliments and gratitude for each other's efforts, fostering stronger connections and celebrating our collective achievements.

I aimed for the team to reflect on our semester's achievements and areas for improvement by employing the "Rose, Buds, and Thorns" method, allowing us to identify our successes, potential growth areas, and challenges.

In conclusion, I envisioned the executive board brainstorming ideas for the upcoming semester, freely sharing any thoughts they had. After the session, we planned to categorize these ideas to streamline our focus and planning.

Marketing Week

Goals

Strategy

Brand Consistency: Ensure uniform branding across all materials for recognition and cohesion.
Social Media Engagement: Boost Instagram engagement with daily posts and promotional videos.
Guerrilla Marketing Impact: Utilize unique guerrilla tactics to spark curiosity and increase AMA visibility.

Unified Branding: Implemented a cohesive visual theme in all marketing materials, enhancing brand identity and recognition.
Social Media Campaign: Increased Instagram presence with daily engaging posts and four promotional videos, highlighting Marketing Week's key events and opportunities.
Guerrilla Marketing Tactics: Placed a large duck in a strategic location and distributed small figurines to attract attention and promote AMA event

Guerrilla Marketing

Outcomes

Brand Consistency: Ensure uniform branding across all materials for recognition and cohesion.
Social Media Engagement: Boost Instagram engagement with daily posts and promotional videos.
Guerrilla Marketing Impact: Utilize unique guerrilla tactics to spark curiosity and increase AMA visibility.

Lessons Learned

Advanced Preparation: Essential to finalize event details well in advance to avoid last-minute rushes and stress.

Check out our Report and Interactive Flyer for the marketign week

Cody Havlice Design

Executive Board Success

"The 2024 Executive Board stands as my crowning achievement. I'm immensely proud of their growth and accomplishments in such a brief span. Eagerly, I look forward to witnessing the incredible things these remarkable leaders will accomplish in the future. My heartfelt thanks to each of you for transforming my final year with AMA into an unforgettable journey."

- Barbara Lamont